Monday 20 September 2010
The ballot papers are rolling into the letter boxes. There are 22 days until ‘D’ day decision day on 09th October.
So the most interesting thing that happened to C&R today was the ‘sign-off’ between us and City Vision. We read via Len Brown’s Twitter that CV was going to be at the cross-roads of Dominion and Mt Albert Rds so we decided to front up as well. It was very noisy I have to say, what with the traffic and the Len Brown megaphone churning out CV political messages and C&R van pumping out music – it was full on. The thing about party policy messages over megaphones in heavy traffic is that no one hears what you’re saying…because of the traffic noise. So what needs to happen is you gotta be really concise in your korero/speak and also pick your moments when there is a lull in the traffic other wise it sounds 
like..blah….blah….blah….blah…blawaaaaaa……waaaaaa…..waaaaaaa – really it does!
Yes in situations like this you have to be quick, snappy, smart and savvy with the messages – you know like a 30sec ad. The only reason why I’m saying all this is because I really wanted to hear what CV were saying and even though I was just across the road and concentrating it sounded like a monotone taped voice on rotate. The thing about the monotone taped voice on rotate is that it comes across as preachy. So I’m only talking about this because in my job as a television programme producer, I have from time to time directed narrators in voiceover recording sessions. Tone and voice inflection is crucial if you want viewer or audience attention and retention. Of course scripting has to be pithy, punchy and precise too, you can’t be cluttered, verbose or unstructured, people or audiences get confused about what you’re trying to tell them. Yes delivery and scripting is vital when trying to capture the hearts and minds of
people. That’s why I love Maori activists and activism. The messages from Maori leaders are always uplifting, positive invigorating – they raise the hearts, minds and spirits of the people, especially in our darkest moments. The other thing about 
Maori leaders when they rally to the masses is that they chant. There is a rhythm and a beat to their korero and of course there is always waiata. My Company produced a documentary Directed by Qantas Award winner Makerita Urale called ‘Waiata Whawhai-Protest Songs’ which detailed the genesis of some of our most iconic protest songs.Earlier in the day I spent door knocking Sandringham. I covered quite a bit of ground and spoke to quite a few people. The rest of the Owairaka ward will receive their voting papers tomorrow. What an exciting time.
(Nga Mihi John Miller mo nga whakaahua tawhito)
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